Business Ideas: How to Decide What Shaved Ice Flavors to Sell

The Stanford Agency created a "media blitz" to launch Slurpee and flew agency staff to all Top 40 markets with 7-Eleven stores to introduce Slurpee and the comedy commercials with funny voices and sound effects that told stories about the Strange Things That Happened To People Who Slurp. In the commercial, a curtain reveals the contortionist balancing on two chairs, bending over backward to sip a Slurpee. S locations originally occurred once annually; now semi-annually since Other "Slurpee-flavored" products have included Slurpee gum, which had a liquid candy center. The campaign became an AM radio sensation.